Call Email Join Donate
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

NCFM sends letter to Procter and Gamble re their toxic masculinity ad campaign

January 15, 2019

toxic masculinity

We sent a letter to the President of Procter and Gamble and their Board of Directors concerning their new advertising campaign, which you can read here, Letter to Procter and Gamble.

It appears that Pankaj Bhalla, Gillette brand director for North America fell prey to political correctness and its plethora of misinformation. He seems to believe that male behavior is toxic and needs improvement with no corresponding improvement in female behavior. Typical. Shame and blame males.

There is no such thing as toxic masculinity. It’s a fabrication, a falsehood, an ideologically contrived lie. Regardless, there is always a counterbalance. So, if Bhalla is correct, which he isn’t, there would have to be toxic femininity, which would arguably be as bad or worse than the fabricated toxic masculinity.

As any reader of this site knows sexual assault, bullying and other forms of bad behavior are not gender specific. Nor does it matter which gender does more harm to another since the majority of destructive behaviors are fairly distributed between the sexes, however they are defined.

It’s easy to blame the males. The politically correct live for male bashing in any form. The PC’s need to shame and blame to project and deflect their hypocritical diatribes and intolerance.

One would think that a major corporation would be immune from male bashing in any form, especially since so much of its business is male dependent. Here, for whatever reasons, Mr. Bhalla and his focus groups decided to leap off the capitalistic cliff into cold ideological water. Thus far, as of today, P&G stock lost a dollar since “We Believe.”

We urge you to boycott Procter and Gamble, all their products (list of products here). I have to park my Swiffer and find another shampoo.

Moreover, Gregory Josefchuk, NCFMCarolinas Chapter President, started #BoycottGillette, which has reached over 150,000 concerned P&G customers.

Another NCFM member plans to create tens of thousands of sticky labels of various sizes to put on products, store shelves and the storefronts. Labels like THIS PRODUCT IS HARMFUL TO MEN & BOYS, HARMFUL / POISONOUS TO MEN & BOYS, THIS STORE DENIGRATES AND DISRESPECTS MEN & BOYS.

Please do something. Write a letter to Procter and Gamble’s President, stoke #BoycottGillette, print some of your own Proctor and Gamble disrespects the men you love don’t buy this sticky label and affix a few on P&G products the next time you go shopping. Moreover, please don’t buy any P&G products. Refer to the list above so you know what not to buy.

national coalition for men

NCFM sends letter to Procter and Gamble re their toxic masculinity ad campaign

Tags: , , , , , , ,

14 Responses to NCFM sends letter to Procter and Gamble re their toxic masculinity ad campaign

  1. John Montesano on January 23, 2019 at 3:42 PM

    The sad part is that Toxic Masculinity is actually applauded by the Left and by feminists… but, hypocritically, only when it is encouraged in females…

    Competitiveness, boldness, independence and sexual gratification are the new female model engineered by our PC, feminized culture… heaven forbid if it is cultivated in males.

  2. Douglas Milnes on January 21, 2019 at 1:24 PM

    For a more straightforward, accurate and complete text listing of brands owned by P&G, use this link for the UK:
    and this one for global (does not include non-English-language brands):
    (Sorry, I can’t easily get a specific one for the USA.)

  3. Pear Kuchen on January 19, 2019 at 10:14 PM

    Great news, NCFM. Great work, Marc and crew! Hopefully it eventually gets published (although it is obvious why they will fight to keep it secret).

    Any update on the selective service case?

    • NCFM on January 22, 2019 at 11:31 AM


      The Selective Service case is pending in Texas. The Attorney General’s response was limited to keeping the status quo because Congress is studying the issue, which it has been doing one way or another for decades. We anticipate a ruling within a few months, although one never knows what a judge will do. Thank you for asking.

      Harry Crouch, President

  4. Miguel on January 18, 2019 at 12:11 PM

    I’ve built up professional and social capital over the years. There seems no better cause to start spending it on. I’ve come out of the closet as an MRA. The fact that I’m masculine, intellectual, an influencer in my profession and community and have a beautiful supportive woman by my side shatters the “incel in a basement” myth. In one week, I’ve opened eyes and started useful dialogue. Sure, a few weak progressive men choose to respond like children. But that’s their problem. This is the time to stand up and be counted gentlemen.

    • NCFM on January 18, 2019 at 12:55 PM


      Right on the money! Welcome to the war on men.

  5. Clay on January 17, 2019 at 3:27 PM

    “Men would do well to remember that the vast majority of life and liberty can be preserved by the choice to Go Your Own Way. Reject marriage. Reject the military. Reject corporate slavery. Reject chivalry. Reject group consensus on who and what you should be as a man. And reject ANYONE, including your family, who tries to coerce you out of those choices. Do all that, and you have a reasonable shot at a free, happy life. Never forget it is your choice and your responsibility. There are no victims, just volunteers”. –Paul Elam AVFM

  6. david schofield on January 16, 2019 at 2:00 AM

    I wouldn’t bother with the stickers , this ad is a bloody disaster for them ..
    The stickers will just make you look like the feminists ..

    • NCFM on January 18, 2019 at 10:41 AM

      We appreciate and understand you concern. However, some of our members are moving ahead on their own volition and have already begun affixing stickers. We support peaceful advocacy and the sticker idea is a great example of that.

      Harry Crouch, President

  7. Winston Wilson on January 15, 2019 at 6:07 PM

    I for one am refraining, from purchasing any Procter & Gamble products, especially, Gillette shaving products,

  8. Marc on January 15, 2019 at 4:45 PM

    Thank you, NCFM!

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.